Neuroaesthectics and Biophilia
03/18/26 03:00 PM
Part One
What is Neuroaestheics?
Neuroaesthectics reveal how the brain responds to beauty, symmetry and visual harmony.
What does it have to do with my botanical designs?
As mentioned in previous blogs the application and use of design principles in can be found all my work. Both interior design and botanical design. I use design principles to guide my botanical designs to maximize pleasure which relates back to the term and application of neuroaesthectics.
How do I do this?
Incorporation of Symmetry and Fractals
The brain finds symmetrical and fractal patterns (common in nature) to be aesthetically pleasing. When I create my designs I look to create balanced compositions or repeat patterns such as evenly spaced artificial leaves or florals with fractal like branching. Example would be a wreath with a symmetrical cluster of sunflowers which can evoke a sense of harmony.
Use of Vibrant and Natural Color
Neuroaesthetic studies show that colors such as green, earthy browns or vibrant hues (eg orange pink or blue such as my Dia de los Muertros pieces) trigger a positive emotional response. My designs mimic nature's palette which in turn engages the brain's reward pathways.
Visual Depth
In my designs I look for ways to create visual depth by layering elements such as mixing large blooms with smaller filler flowers or ribbons which add complexity. Neuroaesthectics suggest that this captivates the brain's visual processing areas for example the occipital cortex. Look at my Halloween themed arrangements with witch legs and pumpkin use various textures to draw attention.
Resonance Emotion
Neuroaesthectics emphasizes that art evoking emotions like awe or joy engages the insult. Designing arrangements that tell a story or evoke specific moods create strong emotional connections. Examples are Cozy fall vibe, festive Dia de los Muertos energy.
Stay tune and I will talk about Biophilia in my next Blog post. I will explain what it is, why it matters, how it works and examples of incorporating in your home.